ERA
The client
Established since 1986 Trustee Asset Management are a leading financial services company, Equity Release Advise (ERA) is a relatively new division of the company.
The brief
ERA is a guidance service focused toward the 55+ age group with low income yet asset rich. The logo needed to immediately communicate a professional, impartial and trustworthy service.
The solution
A sensitive approach was essential for the development of the ERA logo. The symbolic balloon release concept is a colourful and optimistic interpretation of the release of equity. The logo has been successfully incorporated into magazine advertising leaflets and a poster campaign.
