Evolution Clothing
The client
Evolution Clothing have enjoyed success selling prestigious men and women’s designer clothing under the Earls and Coco brands for a number of years. Having had 2 websites in the past and experienced poor and unreliable service from previous designers, they were understandably cautious in commissioning a third site. RS Design was therefore determined to offer a professional level of design and service and establish a relationship of confidence and trust.
The brief
As Devon’s only retailer of brand names such as Polo Ralph Lauren, Gant and Sand a search engine friendly website was essential. The main objective was to create a design that included the existing Earls and Coco brands under the new Evolution clothing brand and provide an easy and stable application where the client could control site content. There would also need to be provision to quickly update the appearance of the site on a seasonal basis.
The solution
Our focus with this site was to create an enjoyable and stress-free user experience for site visitors, navigation is contextual, clear and products are filtered intuitively. A fully featured, custom designed Content Management System allows the client to control all sub navigation, categories, brand navigation, product details, promotional offers and search engine content without compromising the integrity of the sites aesthetic design.
